Excellent fish products
"We've always believed in discovery. That's why we continue to explore."
Fishing and conscious use of the planet's resources
from the passion for importing quality fish products, at the service of haute cuisine
The Italian consumer's relationship with salmon, whether fresh, smoked, or frozen, has changed radically over the last twenty years. It is purchased fresh, but especially smoked, and almost all of it is imported, primarily from Norway, Scotland, and Alaska.
Growth in salmon consumption
Specifically, from 2012 to today, our market has seen a dramatic double-digit growth from 60,000 to 80,000 tons of imported salmon, undoubtedly thanks to the sushi trend and the omega-3 content, which lowers blood cholesterol levels, as well as the recent trend toward protein-rich foods. This noble product is now available everywhere. Consumption growth is positive, and market research confirms that salmon is the first fish dish people think of on a daily basis.
Speed of use
Smoked salmon slices are as readily available as deli meats, without compromising the quality/price ratio. Approximately 90% of the salmon on the market is farmed Atlantic salmon (Salmo salar). All other species live in the Pacific, but are remnants and mostly destined for non-EU markets. Farmed salmon is raised in controlled environments with extremely pure, bacteria-free water, and in the case of Norwegian farms, it can even be consumed raw without being slaughtered. These are guarantees of quality and safety that Norita, since its inception, has offered consumers through the constant selection of its extensive and varied assortment.
Start your journey through our flavors
We carefully choose the products to offer our consumers.
Tradition, financial strength and market leadership since 1995
Norita: 30 Years of Seafood Excellence
Consolidated history
Founded in 1995, three decades of gastronomic experience and historic management guaranteed by the founding partners.
Economic strength
2024 turnover of €22.9 million with maximum CRIBIS Class A rating and minimal risk of termination.
Positioning
Sector leader in Nielsen Area 3 and among the top players in Area 4.
Reliability
Certified business partner with industry-leading reliability ratings and 10 direct employees.
Certified Superior Quality
- Gambero Rosso 2025: Winner of the Blind Test for the best smoked salmon.
- Top Italian Food 2026: Recognition for Italian food excellence and taste performance.
- On-Pack Certification: Quality seal guaranteed on packaging for twelve months, proving its value to the end consumer.
- Institutional Accreditation: Official supplier accredited by the Norwegian Embassy in Rome.
- Strategic Hub: Centralized logistics in a 1000 m2 hub in Commercity (Rome) to guarantee the cold chain.
Norita supports its customers with in-depth knowledge of the international seafood market and the needs of the professional channel. The company strives to offer select specialties, from smoked salmon from Alaska, Norway, and Scotland to frozen and preserved products, maintaining a balance between quality, convenience, and commercial reliability.
The Rome office allows us to operate with a local and international vision, supporting supplies consistent with the requests of companies, brands and restaurateurs, even on seasonal programs and periodic rotations.
Faq
Frequently Asked Questions
What seafood products does Norita handle?
Norita selects smoked salmon, frozen specialties, and preserved seafood products from controlled supply chains and qualified international partners.
Who is the Norita offer aimed at?
The offer is designed for large-scale retailers, catering professionals, companies, and operators requiring reliable and traceable fish supplies.
Do Norita's excellent seafood products in Rome have certified origins?
The selection favors products with controlled origins, documented traceability, and quality criteria consistent with the needs of the professional market.
Does Norita also distribute frozen and preserved specialties?
Yes, the range includes smoked, frozen, and preserved products, selected to maintain quality, ease of use, and continuity of supply.
Does Norita work with ongoing supplies for businesses and restaurants?
Yes, Norita caters to professional operators who require consistently selected seafood products, attention to quality, and reliable supply management.
What makes Norita's seafood selection stand out?
Over 30 years of experience in the industry allow us to select the best manufacturers in the industry. Our Quality Department scrupulously reviews our partner industries before qualifying them. Our close collaboration with "Salmoneria Italia" (www.salmoneriaitalia.com), industry specialists, allows us to test and evaluate every single new product before launching it.
